FAMILY & HISTORY

Founded by Deena Bassam, Deena Diamond Designs is the continuation of a multi-generation jewelry legacy.

Raised in a family of jewelers, Deena learned the art of fine craftsmanship at an early age, shaping her passion for creating meaningful, one-of-a-kind designs.

Today, the studio brings together tradition and innovation, offering a personalized design experience for clients worldwide.

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WHAT WE’RE KNOWN FOR

Deena Diamond Designs is known for creating handcrafted engagement rings and fine jewelry that reflect individuality and intention.

Each piece is made with precision by expert goldsmiths, using ethically sourced diamonds and high-quality materials. From custom bridal designs to ready-to-wear collections, every ring tells a unique story.

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Our Values

At Deena Diamond Designs, we are committed to creating jewelry that is both meaningful and timeless. We value craftsmanship, ensuring that every piece is handmade with precision and care by our experienced goldsmiths. We believe in offering exceptional quality, combining luxury with uniqueness to provide jewelry that is truly one-of-a-kind. Our passion for excellence drives us to deliver pieces that reflect elegance, inspire confidence, and stand out in every moment. We are dedicated to fostering trust with our customers through transparency, authenticity, and a shared love for beautiful, lasting designs. Above all, we aim to celebrate individuality and the personal stories behind each piece, as we honor the legacy of craftsmanship and creativity.

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