About Me
Family & History
My name is Deena Bassam, the president and principal designer of Deena Diamond Designs. I have offices in Dallas, Texas and the ever-growing Portland Metropolitan area where my family of jewelers and jewelry designers started their legacy. My father moved to America, leaving Lebanon in 1974 at 18, already traveling the world working as a jeweler. From the time I was 12, my mother has trained and developed my skills as jewelry designer and business owner. With a big dream, and even bigger heat, I graduated from PSU in 2017 and started my own business at the ripe age of 23! I’ve developed an online custom design process that allows anyone, from anywhere in the world to collaborate with me, and design their dream ring- celebrating a lifetime of love and happiness. Dog mom to Ace Diamond (the Rottie). We love working from local coffee shops, traveling home to see grandma & grandpa, playing at the lake (definitely not in the lake!) and making friends every step of the way!
What We're Known For
Deena Bassam, owner and principal designer of Deena Diamond Designs, is renowned for creating stunning, handmade engagement rings and wedding rings that celebrate love and commitment. As a woman-owned jewelry brand, Deena continues the legacy of her parents' jewelry business, founded in the early 70s, blending heritage with modern luxury. Specializing in statement jewelry, including diamond rings, diamond earrings, and bespoke jewelry designs, each piece is crafted with precision by expert goldsmiths. Driven by a deep sense of faith and a passion for helping clients mark life’s most meaningful moments, Deena ensures every ring tells a unique love story.
Whether you're searching for the perfect engagement ring, a timeless wedding band, or high quality jewelry in Dallas or Portland, Deena offers personalized consultations both locally and virtually across the US. Her focus on education and honesty builds lasting relationships, making her the trusted DFW jeweler and PDX jeweler for brides and grooms nationwide. At Deena Diamond Designs, every ring is crafted with love, care, and a commitment to excellence.
Our Values
At Deena Diamond Designs, we are committed to creating jewelry that is both meaningful and timeless. We value craftsmanship, ensuring that every piece is handmade with precision and care by our experienced goldsmiths. We believe in offering exceptional quality, combining luxury with uniqueness to provide jewelry that is truly one-of-a-kind. Our passion for excellence drives us to deliver pieces that reflect elegance, inspire confidence, and stand out in every moment. We are dedicated to fostering trust with our customers through transparency, authenticity, and a shared love for beautiful, lasting designs. Above all, we aim to celebrate individuality and the personal stories behind each piece, as we honor the legacy of craftsmanship and creativity.